Lisa Byfield-Green is a retail industry professional with more than 15 years’ experience analysing the industry in the UK, EMEA and globally. An industry thought leader, Lisa is a sought-after speaker and commentator on global trends impacting consumers, retailers and their suppliers.

A popular and engaging speaker, Lisa regularly delivers keynote speeches at a wide range of retail events globally. Her areas of expertise include rapidly-shifting consumer trends, retail disruption, industry development and future gazing.

Lisa is comfortable discussing a wide range of topics and is a regular media commentator, most recently presenting deep dives into into Aldi and M&S for Channel 5 and thoughts on Christmas trading to Mail Metro Media Group.

Lisa’s expertise helps brands and retailers to navigate the often complex retail environment, identifying ways to enhance the customer experience and prioritise strategies for growth.

In addition to speaking engagements, Lisa is an accomplished writer of insight and reports, available on a freelance basis to help with reports, blogs and articles that give a specialised yet independent view into industry trends.

She is also available for bespoke advisory work and consulting projects.
Before working at Shrinking Globe, Lisa was data and insights director at leading UK retail publication Retail Week, where she was responsible for the intelligence portal, including flagship content such as Retail Horizon reports, Innovation of the Week, analyst insight, special reports, rankings and forecasts.

Previously she worked as a senior retail analyst for online and digital, leading research at IGD and Planet Retail (now Flywheel) in the UK and Lebensmittel Zeitung in Germany.